12 July – Feast Day of Saint Veronica

veronica iii Today’s issue of the New York Times Travel section has a short but not so sweet piece on our Los Angeles neighborhood, Highland Park.

Sadly, NYT’s first foray into the 90042 got it wrong, or at least came up woefully incomplete.

Three of the four businesses mentioned lie along a mere block-and-a-half of York Boulevard;
and the fourth, the admittedly fun Society of the Spectacles eyeglass shop, is just down the street.
What??
No Figueroa Street, the long, broad and longtime heart of Highland Park??
Apparently not:
The most egregious comment (one hopefully taken out of context)
comes from Cafe de Leche’s owner Matt Schodor, who says,
“The landscape has changed significantly. Now, everything is centered on one street.”
Oh. Is it? What about:
Avenue 50 Studio, a non-profit community arts and culture gallery, founded in early 2000 by local artist Kathy Gallegos, was one of the first – and still flourishing – cultural outposts to put out a shingle in the neighborhood. Housed in what was, decades ago, a small automotive garage, in a hardscrabble landscape abutting the Metro line snaking up to Pasadena, Avenue 50 now shelters two artist studios and an Etsy-ite fabric artist, as well as providing Northeast L.A. with monthly exhibitions of cultural significance and outreach; as well as concerts, poetry readings and workshops, weekly yoga classes, the occasional Women-Only massage party, and more.
[Note: I had the good fortune to have a solo show for my then-a-birthing “All the Saints of the City of the Angels” project there the year Avenue 50 opened, and I have had (I think) four more shows there in the intervening nine years, and was tapped to serve on its Board of Directors when the gallery went 501 c-3 several years back. ]
Figueroa Street between Avenue 50 and York boasts all sorts of cultural richness of the sort that precludes many of us from ever needing to fight the westbound traffic of the Santa Monica 10 Freeway:
Chicken Boy, the once-beleaguered and now much-beloved tongue-in-cheek Statue of Liberty of Northeast L.A., perched (of course) above Future Studio Gallery, an appropriately quirky venue for pretty quirky art, replete with a souvenir shop;
The Highland Theatre, where first-run movies are shown in modest circumstances for less than the cost of a louche’s latte;
A cornucopia of great taco trucks and, increasingly, pirate/private nighttime taco stands, where dedicated men and women sizzle buche, carnitas, cebollitas y mas, with griddles and gas tanks under jury-rigged mood lighting in alleyways and in front of grocery stores and (Yes!) tire repair shops  – Just one dollar for a salsa verde stairway to heaven.
There’s much more I could add, but the morning grows long. In the end, perhaps there’s little reason to fault the New York Times for its incomplete reportage on a distant zip code, for naively compacting a vibrant community to four shops on three blocks.
After all it took the Los Angeles Times nine years to write its first review of Avenue 50 Studio, just down the hill from where a number of its now-laid-off reporters once lived and commuted….
As Saint Veronica’s vera icon teaches us, the truth is often far more complex than it looks on the surface.
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3 CommentsLeave a comment

  1. Thanks for this J Michael. So true. I also see this kind of thing all the time in various articles about my neighborhood, in Echo Park. Highland Park is so much more rich and textured than a vague piece about a few shops.

  2. Happy you added to the NYT article and underlined what more Highland Park has to offer!

  3. Also deserving of a mention is the emerging bicycle district, centered around the community oriented Bike Oven and the Flying Pigeon LA, west coast purveyor of the auspicious Chinese bicycle of the same name.


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